These watches, designed for the Swatch New York Studio, are coordinated with a series of seasonal and themed collections. The watches pictured each “measure” time in an unconventional way; around a hexagon, a rounded square, and around the watch itself, as implied by the black and white stop motion photographs by Annie Leibovitz. The first two watches were designed in collaboration with industrial designer, Rama Chorpash, and the last watch in collaboration with the Annie Leibovitz Studio.